COMMUNICATIONS OFFICER
Irish Girl Guides (IGG) are recruiting a Communications Officer. This
role is a 2-year fixed term position.
The Irish Girl Guides? mission is to enable girls and young women to
develop to their fullest potential as responsible citizens of the
world. This is achieved by the volunteer leaders running a non-formal
educational programme with **Apply on the website** plus units across
all counties in the Republic of Ireland. The organisation has
charitable status and works to ensure it is compliant with all
relevant legislation and codes of good practice. The organisation is
led by a board of volunteers. The Communications Officer will work
closely with the CEO, all staff, and volunteers.
KEY OBJECTIVE OF THE ROLE
The role will have as its primary focus the promotion, development,
and growth of the IGG brand through all means of communications and
marketing, this in turn will support IGG?s strategic direction,
KEY RESPONSIBILITIES WILL INCLUDE:
COMMUNICATIONS STRATEGY:
* Develop an internal and external communications strategy that will
streamline the presentation of IGG nationally, meet the needs of all
stakeholders, and promote and strengthen the IGG brand. Developing
creative ways to raise public awareness of IGG to enhance recruitment
of new members, both girls and volunteers, and to enhance fundraising
opportunities
* Communicating IGG?s vision and mission
* Developing and using a model to measure and report performance of
all marketing and communication campaigns, and assess ROI and KPIs
such as recruitment, enquiries etc
MEDIA RELATIONS:
* Issuing press releases at national level, reacting promptly and
positively to press contacts, and beyond this, scanning general news
as well as sector news to identify relevant opportunities to promote
IGG
* Identifying and managing potential fallout from negative publicity
* Assisting in the communication of strategies or messages for the
organisation
* Support the promotion of the Honorary Ambassador
* Media panel support through briefing and training
* Developing a strategy to grow our reach and engagement, posting,
scheduling, monitoring, and ensuring the voice of IGG is consistent
and its values are always upheld in interactions
* Support an understanding of IGGs presence on the varied social
media platforms and promote individual strategies for each identifying
specific call to action unique to the target audience
* Supporting all PR for programme developments, partnerships, and
sponsorships
* Managing the IGG bank of images and videos and promote the
development of streamlined resources to be utilized nationally
creating consistency in brand
* Planning and organizing photo and video shoots
* Managing all opportunities to monitor and evaluate performance
online via social media, website, google ads etc.
* Promote and review periodically, all IGG guidelines relating to
style guiding, branding and use of such within IGG e.g., the use of
logo and images, Dochas code of conduct, as well as GDPR and
confidentiality principles
VOLUNTEER SUPPORT
* Working closely with the IGG Communications Committee and
supporting the regional committees in their Communications strategy to
promote IGG local; this includes providing templates, media training,
and acting as a sounding board when needed. IGG is a member of the
World Association of Girl Guides and Girl Scouts (WAGGGS) and on
occasion international activities will require Communications support.
* Supporting and managing the communications relevant information on
the IGG website
* Representing Irish Girl Guides at meetings and events nationally
as required.
* Being a member of the Critical Incident Team for national
contingent events
* Preparing volunteers and youth members from a PR viewpoint for
national and international representation
* Supporting training for media panel members and national
volunteers
REPORTING
The role will report to the CEO or as specified
* Other tasks may from time to time be required from the role as
directed by the CEO, committee Chair
CONDITIONS
This position will initially be for two years, with a six-month
probationary period. The current salary range is ?**Apply on the
website**,**Apply on the website** - ?**Apply on the website**K per
annum. Contract will be for five days per week (Monday to Friday) from
9am ? 5pm. Some evening and weekend work will be required, for which
time off is given in lieu. Annual leave is **Apply on the website**
days (**Apply on the website** days plus an additional 4 days?
office closure - Easter, Christmas). This job is based in IGG National
Office and may involve travel outside of Dublin. Currently the
National Office is in Donnybrook, Dublin 4 but will move to Tallaght,
Dublin **Apply on the website** in January **Apply on the
website**.IGG offer flexible working options by arrangement as and
when suitable for both IGG business requirements and the employee.
PROFESSIONAL REQUIREMENTS
* Significant experience working in Communications, Branding and
Marketing
* A proven ability to design, deliver and implement a
Communications, Branding, Marketing strategy with easy-to-follow
processes for volunteers nationally
* An understanding of the charity sector, relevant regulations, and
of working with volunteers - ideally with some professional experience
in the sector
* A track record in developing and maintaining positive
relationships with stakeholders
* A relevant third level or professional qualification
PERSON SPECIFICATION
* outstanding written and verbal communication skills
* up to date with latest PR trends and marketing best practices
* experience in copywriting and editing
* knowledge of MS Office and a can-do attitude towards learning new
IT packages experience in web design and content production is a plus
photo- and video-editing software is an asset
* strong organisational skills and time management skills
* excellent interpersonal skills and ability to liaise effectively
internally and externally
* proven ability to maintain confidentiality and discretion
* ability to work independently and use own initiative, as well as
integrating with a team and adding value
APPLICATION
If you wish to be considered for this position, please submit a letter
of application together with a copy of your CV to **Apply on the
website** by 5pm **Apply on the website** November **Apply on the
website**. Interviews will be held the week of **Apply on the
website** November **Apply on the website**.
We need : English (Good)
Type: Permanent
Payment:
Category: Others
